Video Case Studies:
Facebook Ads: Building Targeting That Works
A Facebook prospecting audience was properly designed/focused, resulting in profitable new customer orders.
The cookie-cutter approach was overturned; it let the Facebook system 'fish' in a too-broad sea of people, leading to wasted spend. Instead, proper data-driven targeting led to a successful campaign.
Bonus [at end]: simple setting to save cost.
Google Ads: Optimizing Search For Higher ROI
One example of how Google Ads (Adwords) cost-per-conversion was brought down. A creative solution brought several unprofitable sub-segments into profitability.
More efficient digital ads = more profit = scalable growth.
Campaign with good overall results would usually be left as-is. However, this ‘leaves money [more potential revenue] on the table.’